I build communications functions for companies at moments of change.

For more than 25 years, I've helped companies answer some version of the same question:

Wait — they're doing what?

It's a question I've encountered throughout my career, usually when a company is entering an unexpected market, launching something people don't immediately understand, facing a reputation inflection point, or simply growing faster than its communications infrastructure can keep up.

Before founding Hila Communications, I spent 15 years at Amazon and nearly a decade at Waggener Edstrom, Microsoft's longtime communications agency. Across both, I built communications strategies around businesses and technologies that required changing people's perceptions of what a company was — and what it could become.

Most growing companies don't need a full communications department yet. But there comes a point when founder-led communications, an outside PR agency, or a collection of one-off tactics isn't enough. The company is becoming something different — entering a new market, approaching a major milestone, facing greater scrutiny, or simply reaching a scale where the old way of communicating no longer works.

That's the moment Hila is built for.

Hila provides senior communications leadership for companies navigating rapid change — embedded when you need it, focused on the milestones that matter, and designed to build the communications capability your next stage demands.

Because when the business changes, the story has to change with it.